PRIVACY POLICY

Website: www.white-desert.com Last updated: 16 December 2025

White Desert respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share personal data when you use our website.

1. WHO WE ARE

The website www.white-desert.com (the “Website”) is operated by:

White Desert South Africa (Pty) Ltd Registered address: 16 Loop Street, Cape Town, South Africa, 8000 Email: info@white-desert.com

For the purposes of applicable data protection laws, we are the data controller of your personal information.

2. SCOPE OF THIS POLICY

This Privacy Policy applies to personal data collected through:

• the Website;
• enquiry forms;
• newsletter subscriptions;
• analytics, cookies and similar technologies.

This Policy does not cover the processing of personal data under separate booking, expedition or contractual documentation, which will be governed by additional privacy notices and terms provided at the time of booking.

3. PERSONAL DATA WE COLLECT

We may collect and process the following categories of personal data:

3.1 Information you provide directly

• First name and last name
• Email address
• Telephone number
• Country of residence
• Travel interests or preferences
• Enquiry details and free‑text messages
• Marketing and communication preferences

3.2 Information collected automatically

• IP address
• Device type, browser type and operating system
• Pages viewed and interactions with the Website
• Referral source and approximate location
• Session behaviour and usage data (including session recordings and heatmaps)

4. HOW WE USE YOUR INFORMATION

We use personal data for the following purposes:

• to respond to enquiries and requests;
• to manage relationships with prospective guests;
• to send marketing communications where you have consented or where permitted by law;
• to improve and optimise the Website experience;
• to monitor performance, security and fraud prevention;
• to comply with legal and regulatory obligations.

5. LEGAL BASES FOR PROCESSING

We process personal data under one or more of the following legal bases:

• your consent;
• the performance of pre‑contractual steps at your request;
• our legitimate interests (including marketing, analytics, security and business operations);
• compliance with legal obligations.

6. COOKIES AND TRACKING TECHNOLOGIES

The Website uses cookies and similar technologies, including analytics and performance tools.

These may include:

• Google Analytics (GA4)
• Google Tag Manager
• Microsoft Clarity
• Cloudflare services

A cookie consent banner is displayed on the Website, allowing you to manage your preferences. Further information is available in our Cookies Policy.

7. SHARING OF PERSONAL DATA

We may share personal data with trusted third‑party service providers who process data on our behalf, including:

• HubSpot (CRM and marketing communications)
• Sanity (content management system)
• Vercel (website hosting and storage)
• Cloudflare (content delivery network, security and bot protection)
• Microsoft (OneLake / Fabric data storage)
• Booking platforms including Benson and Booking Layer
• Analytics and performance providers

These providers are contractually required to protect your data and use it only for authorised purposes.

We do not sell your personal data.

8. INTERNATIONAL DATA TRANSFERS

Your personal data may be processed or stored outside your country of residence, including in South Africa, the United Kingdom, the European Union and the United States.

Where international transfers occur, we implement appropriate safeguards in accordance with applicable data protection laws.

9. DATA RETENTION

We retain personal data only for as long as necessary for the purposes for which it was collected, including:

• enquiry data: for the duration of the enquiry and any ongoing relationship;
• marketing data: until you unsubscribe or withdraw consent;
• analytics data: in accordance with platform retention settings.

10. YOUR RIGHTS

Depending on your location, you may have the right to:

• access your personal data;
• request correction or deletion;
• object to or restrict processing;
• withdraw consent at any time;
• lodge a complaint with a relevant data protection authority.

To exercise your rights, please contact us using the details below.

11. SECURITY

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration. However, no online system is completely secure.

12. CHILDREN

The Website is intended for users aged 18 years and over. We do not knowingly collect personal data from children.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

14. CONTACT US

If you have any questions about this Privacy Policy or how we handle personal data, please contact:

Email: info@white-desert.com

By using this Website, you acknowledge that you have read and understood this Privacy Policy.