My three teammates and I were in the midst of a 1,850km traverse of the Antarctic continent and all of us were feeling a little defeated.

For four days the storm had raged outside. We were getting low on supplies and – even worse – starting to tell the same stories. We wondered why only scientists and the odd polar explorer ever got to see the real Antarctica.

By that we meant the interior of the continent.

We knew that thousands of people went on the cruise ships that patrolled the periphery, but that the interior was almost untouched. We had already found it to be such a surreal and inspiring place – surely others should be able to do the same?

The other aspect was that it had to be environmentally sound. With 24 hours of sunshine and the intensity of the wind we had already experienced, it was obvious to us that wind and solar power were initiatives we wanted to incorporate from the outset.

Now White Desert is a reality. We have taken hundreds of clients to experience this forbidding and rarely seen interior and, despite all the challenges, it remains an incredible privilege to be here!